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Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management /

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Bibliographic Details
Main Author: Imhoff, Claudia
Other Authors: Geiger, Jonathan G., Loftis, Lisa
Format: Book
Language:English
Published: New York ; Chichester : Wiley, [2001]
Subjects:
Data warehousing.
Customer relations > Data processing.
Description
Physical Description:xxiv, 487 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 471-472) and index.
ISBN:0471319813