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The ultimate guide to sports marketing /

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Bibliographic Details
Main Author: Graham, Stedman
Other Authors: Goldblatt, Joe Jeff, 1952-, Neirotti, Lisa Delpy
Format: Book
Language:English
Published: New York : McGraw-Hill, [2001]
Edition:2nd ed.
Subjects:
Sports administration.
Sports > Marketing.
Description
Item Description:Revised edition of: The ultimate guide to sport event management and marketing. c1995.
Physical Description:xix, 315 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 305-307) and index.
ISBN:0071361243