rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Techno-ready marketing
    sub title: how and why your customers adopt technology
  name:
    name part: Parasuraman, A.
    role:
      role term: creator
  name:
    name part: Colby, Charles L.
    name part: 1956-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2001
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 224 pages : illustrations ; 23 cm.
  note: A. Parasuraman and Charles L. Colby.
  note: Includes bibliographical references (pages [203]-209) and index.
  subject:
    topic: Technological innovations
    topic: Management
  subject:
    topic: Technological innovations
    topic: Marketing
  classification: HD45 .P327 2001
  classification: 658.8
  identifier: 0684864940 (alk. paper)
  identifier: 00065457
  record info:
    record content source: DLC
    record creation date: 001108
    record change date: 20151023051731.0
    record identifier: in00001608001