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Qualitative methods for marketplace research /

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Bibliographic Details
Main Author: Sayre, Shay
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2001]
Subjects:
Marketing research > Methodology.
Description
Physical Description:xv, 255 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 239-247) and index.
ISBN:0761922695
0761922709 (pbk.)