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Marketing strategies for the new economy /

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Bibliographic Details
Main Author: Tvede, Lars, 1957-
Format: Book
Language:English
Published: New York ; Chichester : Wiley, [2001]
Subjects:
Marketing > Technological innovations.
Description
Physical Description:246 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [229]-237) and index.
ISBN:0471492116