The hero and the outlaw : building extraordinary brands through the power of archetypes /

Bibliographic Details
Main Author:	Mark, Margaret
Other Authors:	Pearson, Carol, 1944-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2001]
Subjects:	Product management. Brand name products. Branding (Marketing)

by Mark, Margaret
Published 2001

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