Cover Image

The hero and the outlaw : building extraordinary brands through the power of archetypes /

Show other versions (1)
Bibliographic Details
Main Author: Mark, Margaret
Other Authors: Pearson, Carol, 1944-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2001]
Subjects:
Product management.
Brand name products.
Branding (Marketing)
Description
Physical Description:xii, 384 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0071364153 (acid-free paper)