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Creating customer value through strategic marketing planning : a management approach /

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Bibliographic Details
Main Author: Nijssen, E. J. (Edwin Jacob), 1963-
Other Authors: Frambach, Ruud T., 1965-
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2001]
Subjects:
Marketing > Decision making.
Marketing > Management.
Description
Physical Description:152 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 147-150) and index.
ISBN:0792372727 (hardbound : alk. paper)