rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: E-marketing
  name:
    name part: Collin, S. M. H.
    name part: 1966-
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Chichester
    place:
      place term: New York
    publisher: Wiley
    date issued: 2000
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 178 pages : illustrations ; 22 cm.
  abstract: Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.
  table of contents: 1. Marketing on the Internet -- 2. Internet branding -- 3. Websites -- 4. Content -- 5. Promoting your site -- 6. Advertising on the Web -- 7. Measuring response -- 8. Direct marketing -- 9. E-commerce -- 10. Public and press relations -- 11. Research and study -- 12. Marketing talk -- App. Getting online.
  note: Simon Collin.
  subject:
    topic: Internet marketing
  classification: HF5415.1265 .C637 2000
  classification: 658.8/4
  related item:
    title info:
      title: E-marketing
    name:
      name part: Collin, S.M.H., 1966-
    origin info:
      publisher: Chichester ; New York : Wiley, 2000
    identifier: (OCoLC)691188263
  related item:
    title info:
      title: Work the web
  identifier: 0471498971
  identifier: 2001271086
  record info:
    record content source: DLC
    record creation date: 010614
    record change date: 20151023051939.0
    record identifier: in00001601864
    language of cataloging:
      language term: eng