http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.
1. Marketing on the Internet -- 2. Internet branding -- 3. Websites -- 4. Content -- 5. Promoting your site -- 6. Advertising on the Web -- 7. Measuring response -- 8. Direct marketing -- 9. E-commerce -- 10. Public and press relations -- 11. Research and study -- 12. Marketing talk -- App. Getting online.