Interpretive consumer research : paradigms, methodologies & applications /

Bibliographic Details
Other Authors:	Beckmann, Suzanne C., Elliott, Richard H.
Format:	Book
Language:	English
Published:	Copenhagen : Copenhagen Business School Press ; 2000.
Edition:	1st ed.
Subjects:	Consumers > Research. Consumer behavior. Motivation research (Marketing)

Description
Physical Description:	365 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 321-358).
ISBN:	8716134915