The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

Bibliographic Details
Other Authors: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Format: Book
Language:English
Published: London ; New York : Routledge, 2000.
Series:Routledge interpretive marketing research series ; 1.
Subjects:
Description
Physical Description:xx, 330 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415220955