Creating corporate reputations : identity, image, and performance /

Bibliographic Details
Main Author:	Dowling, Grahame R. (Grahame Robert)
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2001.
Subjects:	Corporate image. Corporations > Public relations > Case studies. Brand name products > Management.

Description
Physical Description:	xx, 299 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0199241635