APA (7th ed.) Citation

Woodside, A. G., Liukko, T., & Lehtonen, A. (2000). Designing winning products. JAI.

Chicago Style (17th ed.) Citation

Woodside, Arch G., Timo Liukko, and Ari Lehtonen. Designing Winning Products. Amsterdam ; New York: JAI, 2000.

MLA (9th ed.) Citation

Woodside, Arch G., et al. Designing Winning Products. JAI, 2000.