Financial services marketing /

Bibliographic Details
Main Author:	Harrison, Tina
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Pearson Education, 2000.
Subjects:	Financial services industry > Marketing. Bank marketing. Marketing. Information technology.

Description
Physical Description:	xix, 332 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 314-323) and index.
ISBN:	0273632973 (alk. paper)