Cover Image

Creating a company for customers : how to build and lead a market-driven organization /

Bibliographic Details
Corporate Author: Marketing Council
Other Authors: Simms, Jane, McDonald, Malcolm
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, 2001.
Subjects:
Marketing.
Customer relations.
Description
Physical Description:xi, 214 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273642499