APA (7th ed.) Citation

Marketing Council, Simms, J., & McDonald, M. (2001). Creating a company for customers: How to build and lead a market-driven organization. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Marketing Council, Jane Simms, and Malcolm McDonald. Creating a Company for Customers: How to Build and Lead a Market-driven Organization. Harlow: Financial Times Prentice Hall, 2001.

MLA (9th ed.) Citation

Marketing Council, et al. Creating a Company for Customers: How to Build and Lead a Market-driven Organization. Financial Times Prentice Hall, 2001.