Cover Image

The relationship-based enterprise : powering business success through customer relationship management /

Bibliographic Details
Main Author: McKenzie, Ray, 1946-
Format: Book
Language:English
Published: Toronto ; Boston : McGraw-Hill Ryerson, 2001.
Subjects:
Customer relations.
Description
Physical Description:xiv, 368 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [355]-360) and index.
ISBN:0070860815