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Researching the public opinion environment : theories and methods /

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Bibliographic Details
Main Author: Ferguson, Sherry Devereaux
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2000]
Series:Sage series in public relations ; v.3.
Subjects:
Public opinion.
Public opinion polls.
Mass media and public opinion.
Description
Physical Description:xvi, 296 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 263-282) and index.
ISBN:0761915303 (hc : acid-free)
0761915311 (pb : acid free)