Cover Image

E-marketing : capitalizing on technology /

Bibliographic Details
Main Author: Kleindl, Brad Alan, 1955-
Format: Book
Language:English
Published: Australia ; United States : Cincinnati, Ohio : Thomson Learning ; South-Western College Publishing, 2001.
Subjects:
Telemarketing.
Database marketing.
Internet marketing.
Description
Physical Description:ix, 321 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 265-297) and indexes.
ISBN:0324074727