Cover Image

Advertising /

Bibliographic Details
Main Author: Jefkins, Frank William
Other Authors: Yadin, Daniel L.
Format: Book
Language:English
Published: Harlow ; New York : Financial Times Prentice Hall, 2000.
Edition:4th ed. /
Series:Frameworks.
Subjects:
Advertising.
Description
Physical Description:xxi, 394 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 368-269) and index.
ISBN:0273634356