Burnett, K. (2000). The handbook of key customer relationship management: The definitive guide to winning, managing and developing key account business. Financial Times Prentice Hall.
Chicago Style (17th ed.) CitationBurnett, Ken. The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business. Harlow: Financial Times Prentice Hall, 2000.
MLA (9th ed.) CitationBurnett, Ken. The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business. Financial Times Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.