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Advertising and marketing on the Internet : rules of the road.

There are rules that apply to marketing to protect businesses and consumers. The rules described at this site apply to many transaction sources, including Internet transactions.

Bibliographic Details
Corporate Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Format: Government Document Book
Language:English
Published: [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, [2000]
Subjects:
Internet advertising > Law and legislation > United States > Popular works.
Internet marketing > Law and legislation > United States > Popular works.
Marketing > Law and legislation > United States > Popular works.
Online Access:Adobe Acrobat Reader required to view document
Description
Summary:There are rules that apply to marketing to protect businesses and consumers. The rules described at this site apply to many transaction sources, including Internet transactions.
Item Description:Title from title screen.
"September 2000."
Electronic resource.
Format:Mode of access: Internet from the Commission's web site. Address as of 9/12/2000: http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.pdf; current access is available via PURL.