A nonparametric approach to perceptions-based market segmentation : foundations /

Bibliographic Details
Main Author: Mazanec, Josef A.
Other Authors: Strasser, Helmut
Format: Book
Language:English
Published: Wien ; New York : Springer, [2000]
Series:Interdisciplinary studies in economics and management ; v. 1.
Subjects:
Description
Physical Description:195 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [187]-188) and index.
ISBN:3211834737