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Branding.com : online branding for marketing success /

Bibliographic Details
Main Author: Kania, Deborah, 1963-
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Chicago : NTC Business Books in conjunction with the American Marketing Association, [2001]
Subjects:
Internet marketing.
Branding (Marketing)
Description
Physical Description:xvii, 285 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 277-280) and index.
ISBN:0658003070