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Public communication campaigns /

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Bibliographic Details
Other Authors: Rice, Ronald E., Atkin, Charles K.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2001]
Edition:3rd ed.
Subjects:
Publicity.
Public relations.
Advocacy advertising.
Description
Physical Description:xi, 428 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 403-406) and index.
ISBN:0761922059 (cloth)
0761922067 (pbk.)