APA (7th ed.) Citation

Pope, J. L. (1993). Practical marketing research (New, updated ed.). AMACOM.

Chicago Style (17th ed.) Citation

Pope, Jeffrey L. Practical Marketing Research. New, updated ed. New York: AMACOM, 1993.

MLA (9th ed.) Citation

Pope, Jeffrey L. Practical Marketing Research. New, updated ed. AMACOM, 1993.