The marketing plan : how to prepare and implement it /

Bibliographic Details
Main Author: Luther, William M.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : American Management Association, [1992]
Edition:New, expanded ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:xiv, 209 pages : illustrations ; 23 cm.
ISBN:0585027749 (electronic bk.) :