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Persuading people to have safer sex : applications of social science to the AIDS crisis /

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Bibliographic Details
Main Author: Perloff, Richard M.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Series:LEA's communication series.
Subjects:
Safe sex in AIDS prevention.
AIDS (Disease) > Prevention > Social aspects.
Health behavior.
Persuasion (Psychology)
Description
Physical Description:ix, 159 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 135-150) and indexes.
ISBN:0805833803 (cloth)
0805833811 (pbk.)