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Using market knowledge /

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Bibliographic Details
Other Authors: Deshpande, Rohit
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2001]
Subjects:
Marketing research.
Marketing > Management.
Description
Physical Description:vii, 391 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761921974 (cloth : alk. paper)
0761921982 (pbk. : alk. paper)