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Future marketing : targeting seniors, Boomers, and Generation X and Y /

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Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books : In conjunction with The American Marketing Association, [2001]
Subjects:
Target marketing.
Description
Physical Description:x, 244 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 235-237) and index.
ISBN:0658001388