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Underwriting 101 : selling college radio /

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Bibliographic Details
Main Author: Plum, Shyrl L.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Series:LEA's communication series.
Subjects:
Selling > Radio advertising.
Radio advertising > United States.
College radio stations > United States.
Description
Physical Description:x, 208 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0805836527 (cloth : alk. paper)