Marketing and the bottom line : the new metrics of corporate wealth /

Bibliographic Details
Main Author:	Ambler, Tim
Format:	Book
Language:	English
Published:	London : Financial Times/Prentice Hall, 2000.
Subjects:	Corporate profits. Marketing > Cost effectiveness > Measurement.

Description
Physical Description:	xii, 178 pages ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0273642480