Cover Image

Rethinking marketing : qualitative strategies and exotic visions /

Bibliographic Details
Main Author: Walle, Alf H.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2001.
Subjects:
Marketing research.
Qualitative research.
Marketing.
Strategic planning.
Description
Physical Description:xiv, 211 pages ; 25 cm.
Bibliography:Includes bibliographical references (pages [203]-204) and index.
ISBN:1567203884 (alk. paper)