Cover Image

Internal marketing : directions for management /

Bibliographic Details
Other Authors: Varey, Richard J., 1955-, Lewis, Barbara R.
Format: Book
Language:English
Published: London ; New York : Routledge, 2000.
Subjects:
Marketing > Management.
Marketing channels.
Market segmentation.
Description
Physical Description:xvii, 311 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415213177 (HB)
0415213185 (PB)