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Product strategy for high technology companies /

Bibliographic Details
Main Author: McGrath, Michael E.
Format: Book
Language:English
Published: New York : McGraw-Hill, [2001]
Edition:2nd ed.
Subjects:
Strategic planning.
Product management.
High technology industries > Management.
Industrial management.
Description
Physical Description:xx, 378 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0071362460