Concurrent marketing : integrating product, sales, and service /
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| Format: | eBook |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[1995]
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | xxvii, 307 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 283-296) and index. |
| ISBN: | 0585063036 (electronic bk.) : |