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The new positioning : the latest on the world's #1 business strategy /

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Bibliographic Details
Main Author: Trout, Jack
Corporate Author: NetLibrary, Inc
Other Authors: Rivkin, Steve, 1947-, Ries, Al
Format: eBook
Language:English
Published: New York : McGraw-Hill, [1996]
Subjects:
Positioning (Advertising)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Updated edition of: Positioning / Al Ries. 1st edition, revised c1986.
Includes index.
Electronic resource.
Physical Description:xi, 173 pages ; 24 cm.
ISBN:0585053308 (electronic bk.) :