Cover Image

Marketing for the nonmarketing executive : an integrated resource management guide for the 21st century /

Bibliographic Details
Main Author: Paley, Norton
Format: Book
Language:English
Published: Boca Raton, Fla. : St. Lucie Press, [2001]
Series:St. Lucie Press library of executive excellence series.
Subjects:
Marketing.
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:230 pages : illustrations ; 24 cm.
ISBN:1574442864 (alk. paper)