Marketing a service for profit : a practical guide to key service marketing concepts /
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2000.
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| Series: | Marketing in action series.
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| Subjects: |
| Physical Description: | vii, 200 pages ; 24 cm. |
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| ISBN: | 0749419199 |