The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2000.
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| Subjects: |
| Physical Description: | x, 166 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749431415 |