APA (7th ed.) Citation

Bobrow, E. E. (1997). The complete idiot's guide to new product development. Alpha Books.

Chicago Style (17th ed.) Citation

Bobrow, Edwin E. The Complete Idiot's Guide to New Product Development. New York: Alpha Books, 1997.

MLA (9th ed.) Citation

Bobrow, Edwin E. The Complete Idiot's Guide to New Product Development. Alpha Books, 1997.