Videostyle in presidential campaigns : style and content of televised political advertising /

Bibliographic Details
Main Author:	Kaid, Lynda Lee
Other Authors:	Johnston, Anne
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2001.
Series:	Praeger series in political communication.
Subjects:	Advertising, Political > United States. Television in politics > United States.

Description
Physical Description:	xii, 226 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [203]-220) and index.
ISBN:	0275940713 (alk. paper)
ISSN:	1062-5623