The anatomy of buzz : how to create word-of-mouth marketing /

Bibliographic Details
Main Author:	Rosen, Emanuel (Manu), 1953-
Format:	Book
Language:	English
Published:	New York : Doubleday/Currency, [2000]
Edition:	1st ed.
Subjects:	Word-of-mouth advertising. Marketing.

Description
Physical Description:	xvi, 303 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [283]-290) and index.
ISBN:	0385496672