Cover Image

Communicating globally : an integrated marketing approach /

Show other versions (1)
Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Kitchen, Philip J.
Format: Book
Language:English
Published: Lincolnwood, Chicago, Ill. : NTC Business Books, [2000]
Subjects:
Export marketing.
Export marketing > Management.
Communication, International.
Export marketing > Case studies.
Description
Physical Description:280 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 267-273) and index.
ISBN:0844225223