Effective radio advertising /

Bibliographic Details
Main Author:	Weinberger, Marc G.
Corporate Author:	NetLibrary, Inc
Other Authors:	Campbell, Leland, Brody, Beth
Format:	eBook
Language:	English
Published:	New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1994]
Subjects:	Radio advertising > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	ix, 174 pages : illustrations ; 25 cm. + 1 sound disc (digital ; 4 3/4 in.)
Bibliography:	Includes bibliographical references (pages [1615-165) and index.
ISBN:	0585119627 (electronic bk.) :