APA (7th ed.) Citation

Weinberger, M. G., Campbell, L., & Brody, B. (1994). Effective radio advertising. Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International.

Chicago Style (17th ed.) Citation

Weinberger, Marc G., Leland Campbell, and Beth Brody. Effective Radio Advertising. New York : Toronto : New York: Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1994.

MLA (9th ed.) Citation

Weinberger, Marc G., et al. Effective Radio Advertising. Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1994.