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Commodity advertising : the economics and measurement of generic programs /

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Bibliographic Details
Main Author: Forker, Olan D.
Corporate Author: NetLibrary, Inc
Other Authors: Ward, Ronald W.
Format: eBook
Language:English
Published: New York : Lexington Books, [1993]
Subjects:
Advertising > Food > United States.
Generic products > United States.
Advertising > Brand name products > United States.
Advertising > Food > United States > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:x, 294 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 275-285) and index.
ISBN:0585165815 (electronic bk.) :