APA (7th ed.) Citation

Souder, W. E. (1986). Managing new product innovations. Lexington Books.

Chicago Style (17th ed.) Citation

Souder, Wm. E. Managing New Product Innovations. Lexington, Mass.: Lexington Books, 1986.

MLA (9th ed.) Citation

Souder, Wm. E. Managing New Product Innovations. Lexington Books, 1986.

Warning: These citations may not always be 100% accurate.