Readings in international business : a decision approach /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Aliber, Robert Z., Click, Reid W.
Format:	eBook
Language:	English
Published:	Cambridge, Mass. : MIT Press, [1993]
Subjects:	International business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

The process of transnationalization in the 1980's / United Nations Center on Transnational Corporations. Changing patterns of international competition / Michael E. Porter. Foreign direct investment / J. Saúl Lizondo. How to take your company to the global market / George S. Yip, Pierre M. Loewe, and Michael Y. Yoshino. Global strategy : an organizing framework / Sumantra Ghoshal. Making American manufacturing competitive / Elwood S. Buffa. Designing global strategies : profiting from operational flexibility / Bruc