Cover Image

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

Bibliographic Details
Other Authors: Bloom, Paul N., Gundlach, Gregory T. (Gregory Thomas)
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2001]
Subjects:
Social marketing.
Description
Physical Description:xxii, 543 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761916261 (alk. paper)